Here’s your chance to join the debate at the next BIMA Dinner
BIMA is delighted to be able to welcome as guest speaker
Scott Gallacher
Director of Online & Partner Marketing, BSkyB
Who will talk on
Moving from talented amateur to a mature professional: The challenge for Digital
Reserve your place now to participate in this discussion and take advantage of the great networking opportunity.
Date. Wednesday 14th March at 7 p.m.
Venue. Vasco & Piero’s Pavilion, Poland Street, London W1
Members. £64.63 including vat. Non-members. £88.13 including vat.
Price includes: wine reception, three-course dinner with wine
BIMA Dinners are very exclusive with a limited number of guests and are always over subscribed. Reservations will be confirmed on a first-come-first-served basis and you are therefore urged to book as soon as possible.
Dr. SCOTT GALLACHER
Director of Online & Partner Marketing, BSkyB
How does online become a core business driver for a FTSE 100 company? While the industry is growing dramatically, activity in mobile web, Web 2.0 and social networking remains a distant thought from the owners of the balance sheet. Scott’s talk will focus on how evolve digital to make this connection.
This has been a key element of his responsibility for managing BSkyB’s Online sales & marketing activities. With expanding product range and an increasingly convergent & competitive market, online bears increasing requirements to deliver results.
Previous to BSkyB, Scott worked at OgilvyOne as Client Services Director for the American Express International Online account covering 38 countries, during which period his team performed a global redesign & rollout of American Express’s online presence. Prior to this he served as a Vice President for Digitas handling various roles from Technology Consultancy to New Business development and working on numerous clients including Ericsson, RBS, Kingfisher & Sony.
He strongly believes in the need for solid education & training to develop digital and holds a PhD in Multimedia innovation & social learning and a M.Sc. in Human Computer Interaction.
Very interesting topic which hits right to the heart of the challenge for our industry. As I’m sure that Scott will discuss there are a number of issues here, but from where I’m sitting the key ones seem to be a general lack of experience/history within the industry (which will obviously be addresed over time) and the remaining scepticism left over from the crash. I beileve the key to resolving this issue is authoritative, unquestionable measurement of ROI. Which is unfortunately not always easy to achieve.
Anyway… looking forward to it!
Chris – congrats on being the first to comment on the blog! The first of many I know.
How mobile content is sold is an interesting debate and I think Operators are finding it increasingly difficult to defend their position.
So, tonight should be good if people aren’t afraid to ask direct questions and our panel aren’t afraid to give honest answers
I personally dislike bland panel discussions. It make the evening more interesting when people express different opinions.
Chris – ignore my previous comment. I thought you were referring to the mobile event tonight!
It looks like I won’t be at Scott’s dinner but I’ll try to get to it.
:O)
That’s a shame, would be good to see you there.
Good luck with the even tonight.
Cheers
C
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